My Pro-Log

Many times, when I ask a small business owner who their target market is they give a typical answer that comes down to anybody they think will pay. Unfortunately, with a target market like that, your business is more likely to blend into the background instead of rising above the competitor. In order to rise above your competitor you must narrow your marketing focus. As a business owner, you are able to attract more customers, get more referred business, and charge more money ... Read More

The Best – There’s only has room for one, by definition. The question is, “Has your company done the work to claim that space as its own?” I assume that as a business owner, your goal is to become the best. Because being the best provides more customers...more customers provide more sales...and more sales provide more profit. “How do you move your business from being great to being the best?” Many would argue that being the best can be done with a company’s marketing ... Read More

This week I updated the look of my blog! I am not sure if it will stay like this, but please give me some feedback via the comments. The past week I have not written much in the blog. In the coming weeks this will not be the case, so please keep an eye out for some great posts... -DavidR Read More

Recently my favorite and most applicable quote is a phrase spoken by Wayne Gretzky. It's nothing complicated nor is it difficult to grasp, yet the truth is undeniably real! "You miss 100% of the shots you never take." - Wayne Gretzky Recently I've lost some great opportunities all because I never acted on them. I've calculated the cost of my mistake and it comes out to be between $10,000-$15,000. If I would have simply "taken the shot" I may not have lost $15,000, ... Read More

Do you have dreams about being successful, happy and satisfied with your job? Sure you do...everyone does. Everybody at one point had great goals and dreams for their life, their career, and even their hobby. If you can decide to buy a BigMac (with cheese) from McDonald's, then you can achieve any goal you set for yourself. It's really quite simple. Brad Isaac, the author of the blog Persistence Unlimited, has an inspirational view on successfully setting goals. His philosophy is that whether ... Read More

You have waisted your entire day if you showed up at the office this morning and asked yourself, "What needs to be done?" It's gone! You might as well only work half the day. Take it easy and maybe you'll do better next week. ...or will you? In my time as an insurance agent I've seen agents come and I've seen agents go. I've seen them fail and I've seen them succeed. I have even been the one that has succeeded and the one ... Read More

Today Is May 1, 2008 For those of you who don't understand what RSS is, then you can check out www.rssday.com to check it out. It's pretty simple though. "RSS (Really Simple Syndication) is a format used to deliver information from websites and pages that get updated regularly. An RSS document (which is called feed) contains either a summary or the full content from a website." Basically it is the technology that allows you to subscribe to my daily posts. Read More

"Gr8! Don't forget to send ur war to me by fri. btw ur doing gr8 @ keeping in touch. lets meet soon. ttyl, j" Email, instant messages, text messages, PDA's and cell phones have taken over our schedules, communications and even our social life. These online tools have brought us into a mobile world filled with the ease of communication, but along with the ease of this type of communication comes the ease of missing the mark when it comes to business etiquette. ... Read More