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Earlier this year I had the chance to meet the President of a well respected insurance agency here in Dayton, OH. The two of us had a few brief conversations where he expressed frustration with the growth his business was experiencing. He mentioned past goals of 10% growth but results of only 3%-4% and [...]
Early in my journey as a entrepreneur I was given the following advise about marketing that permanently changed the way I viewed business ownership.
“Spend 70% of your time marketing your business. If you are not able to spend 70% of your time marketing your business, then hire staff until you are able to spend 70% [...]
Many times, when I ask a small business owner who their target market is they give a typical answer that comes down to anybody they think will pay. Unfortunately, with a target market like that, your business is more likely to blend into the background instead of rising above the competitor.
In order to rise above [...]